Artificial intelligence has long been intertwined with social media, largely through algorithms that track behavior to curate our feeds. For example, if you like watching videos about alpacas, algorithms recognize this and show you even more alpaca-related posts. Now that generative AI is a popular technology, it doesn’t have to remain behind the scenes. Marketing professionals can harness AI-powered content creation tools for social media, taking their campaigns to a new level of quality and relevance.
The benefits of AI-powered content creation tools for social media
You may be wondering why you’d use AI for social media in the first place. AI offers many benefits for social media content creators, including:
Saving time and money
By using AI content creation tools to automate campaign creation, marketers save valuable time and resources usually spent on manual tasks. Generative AI has the power to produce fresh ideas, write content, design visuals, and more — all of which are extremely cost-effective and efficient.
Enhancing accuracy and relevance
AI algorithms excel at analyzing vast amounts of data and extracting valuable insights. By using AI analytics, marketers can gain a deep understanding of their target audience, including preferences and behavior. This data-driven approach allows for more accurate and relevant campaigns, increasing the chances of engagement.
Boosting creativity and quality
Content creation tools don’t replace us as human creators, but they certainly enhance our potential. AI can generate virtually endless ideas and angles, which we may not have had the time or bandwidth to produce ourselves. AI can also assist in proofreading and editing, ensuring that the final content is error-free and polished.
How to use AI content creation tools for social media
Now that the benefits are clear let’s explore the various use cases for AI tools in social media post creation, along with campaign strategy and management. To make your exploration even easier, check out the tools linked in each of the following sections.
As writers and marketers, we know first-hand that brainstorming fresh ideas for social media campaigns can be a daunting task — especially when balancing all of our other priorities. AI algorithms can help by analyzing data from many sources and generating ideas based on trends, keywords, and audience preferences. Even simple tools like ChatGPT (which can’t access current trends) are extremely useful for getting those ideas flowing.
Tool highlight: HyperWrite
Consumer insights and analytics
Leveraging social media in marketing is all about understanding your target audience, but manual research is tedious and limiting. On the other hand, AI analytics can provide valuable insights into consumer behavior, preferences, and interests in a fraction of the time (and based on massive amounts of data). By leveraging these revelations, we can develop effective and targeted social media strategies that resonate with our audiences.
Tool highlight: Lytics
And now for the most exciting use case for AI content creation tools in social media: writing! Crafting engaging and relevant social media posts can take hours, but not with AI. Generative AI can produce content in a mere instant. With the right tools, the output should be concise, engaging, and tailored to the target audience. Still, it’s essential to customize the AI-generated content to match your brand voice and humanize the final output.
Tool highlight: Ocoya
A picture is worth a thousand words, especially within social media, where users have short attention spans. With AI, we no longer have to create, source, or repurpose images manually. AI tools can create visually appealing and shareable images through simple text prompts.
In fact, this image was created by Canva’s text-to-image feature using the prompt, “A cat wearing a yellow hat while reading in a library.”
Often, image creation is one of the biggest hurdles in social media marketing, but not when AI is at play.
Tool highlight: Canva
Like most other aspects of marketing, social media campaigns are an iterative process. For best results, we must track post performance, including likes, shares, and clicks. If a post gets little engagement, we know what not to do next time. AI analytics help with this, too, by providing real-time insights into audience interaction and identifying trends. This saves hours — and mental bandwidth — for marketers.
Tool highlight: Postly
AI for social media success
AI tools for social media are growing more popular by the day, with the market set to reach $5.6 billion by 2028.
If your job involves social media marketing, let AI content creation tools do the heavy lifting for you. There’s no reason not to embrace AI analytics and large language models, particularly when you consider the time, costs, and mental energy saved.
Try one (or all) of the linked tools above to see for yourself. AI is here to stay, and it’s already making our lives as marketers more efficient.