Last week I shared my content creation process of starting with a short, bite-sized idea and then expanding on it. When you start with a small idea, it’s like planting a seed. You give it the right conditions to grow and develop into something more substantial. By starting small, you can focus on a specific aspect or angle of a topic. This allows you to delve deeper and provide more value to your audience.
Here’s the thing, focusing on one piece of content at a time is not the most efficient method. Inspiration often strikes in waves, and it’s crucial to make the most of those creative bursts. By harnessing these moments, you can generate many ideas all at once. This is known as content batching, a process that maximizes productivity and creativity.
The benefits of content batching
I never sit down to create a single piece of content from scratch. I am always expanding on an idea I’ve already started developing. But where do I get those ideas? I get them from idea-batching sessions. I usually spend an hour or two every week just generating as many ideas as I can across the four specific subjects that I focus on.
Working on multiple pieces of content at a time has numerous benefits. Firstly, it allows you to maximize those moments of inspiration. Instead of using that time only to produce one long piece of content, you can use it to create a dozen shorter pieces. Batching enables you to make the most of your creative flow and produce a significant amount of valuable content.
Secondly, batching provides you with a reservoir of ideas for longer-form content. When the time comes to write a more in-depth article, you won’t be staring at a blank page struggling to come up with a topic. You can simply refer back to your pool of ideas and choose one that resonates with you. This not only saves time but also ensures that you always have a steady stream of content ideas.
For example, let’s say you had a successful tweet about the health benefits of meditation. Instead of starting from scratch when writing a longer article on the subject, you could expand on the ideas you’ve already explored in your tweet. This allows you to repurpose your existing content while adding more depth and value for your readers.
Establishing content batching sessions
Content batching sessions are dedicated blocks of time where you focus solely on generating ideas. Setting aside an hour or two per week for idea batching can greatly enhance your content creation process. During these sessions, you can let your creativity flow without the pressure of writing a bunch of content based on a single idea.
When it comes to content batching, it’s important to create the right environment. Find a quiet space where you can think and brainstorm without distractions. Consider using tools like mind maps or idea boards to visually organize your thoughts. This can help you make connections between different ideas and spark new ones.
During your content batching sessions, don’t censor yourself. Let your imagination run wild and write down every idea that comes to mind, no matter how crazy or unconventional it may seem. Sometimes the most unexpected ideas can lead to the most engaging and unique content.
Remember, the goal of content batching is to create a pool of ideas to work from. Not every idea will make it into something you would share publically, but having a variety of options ensures that you always have something to write about. And if you find yourself struggling to come up with ideas, don’t worry. Creativity is a muscle that needs to be exercised regularly. The more you practice idea batching, the easier it will become.
Here are some additional tips to help you with content batching:
1. Have a way to capture ideas wherever you are.
Whether it’s a notes app on your phone, a small notebook, or even just a voice recording app, make sure you have a tool that allows you to quickly jot down any ideas that come to mind. Inspiration can strike at any moment, so being prepared to capture those ideas is essential.
2. Go somewhere unfamiliar.
Sometimes, a change of scenery can do wonders for your creative process. If you’re feeling stuck or uninspired, try working from a different location, such as a coffee shop, park, or library. Exposing yourself to new environments can spark new ideas and fresh perspectives.
3. Tackle older ideas from a different perspective.
If you’re struggling to come up with new ideas, try revisiting older ones and approaching them from a different angle. Ask yourself how you can add a new twist or explore a different aspect of the topic. This can breathe new life into old ideas and give you a fresh starting point for your content.
Start small, batch content, and create change
Content batching is a powerful tool for content creators. Batching allows you to work on multiple pieces of content at a time and capitalize on moments of inspiration. And now that you have all those great ideas, it’s the perfect opportunity to expand them into world-changing pieces of content with Quillbee. Who knows? Your next article might be the one that changes someone’s life.